Creativity, Passion, Insight.


In retail and hospitality, immediate goals often overshadow real opportunity. Soozan Baxter Consulting is rooted in fostering lasting connections between landlords and tenants, and creating visionary destinations that stand the test of time.

Soozan integrates seamlessly with client teams, becomes a driving force behind the strategy, and shepherds the process. In tandem with her client’s vision, she sets the project’s overarching goals that align with tenants’ expectations and culminate in outstanding retail experiences for the key stakeholders: the guests of the shopping venue, the landlord, and the brands.

With creativity, passion and strategic insight, Soozan delivers.

About Soozan Baxter

With years of experience, Soozan brings deep relationships with global luxury brands and emerging retailers, and pairs it with strong strategic insight and an ability to execute a vision.


Soozan serves as a Manhattan-based brand ambassador for the L3 Capital, a Chicago-based, entrepreneurial, and innovative firm. She draws on her deep relationships with luxury and best-in-class tenants, presenting the company’s high-street, retail portfolio in top-tier metropolitans such as Williamsburg, Brooklyn; Gold Coast, Chicago; West Loop, Chicago; and Newbury Street, Boston. Soozan has been part of the Market Street Woodlands team for more than eleven years, putting this North Houston, open-air center in a rare league with its luxury roster such as Gucci, Saint Laurent, Louis Vuitton, Tiffany, and Breitling, as well as emerging brands like Warby Parker and Rhone. Additionally, she is an advisor to the Fifth Avenue Association, the business improvement district dedicated to preserving and promoting the iconic avenue’s retail, dining, hospitality, and cultural experiences.


Education & Affiliations