Leadership Coaching

Ask, Amplify, Achieve.

Soozan Baxter partners with clients on career challenges, goal setting, and the journey to achievement. She stands shoulder-to-shoulder with clients, intently listens, and breaks down barriers without preconceived assumptions to facilitate a transformation.

Schedule an introduction


Coach the person, not the problem.

Each person’s unique story shapes how the world sees her. Soozan helps clients articulate values, build confidence, and discover themselves.

Coach with curiosity, not advice.

Soozan asks clients soul-searching questions to enhance leadership skills, drive performance, and better professional relationships.

Empathy, active listening, and intuition are at the heart of Soozan’s coaching practice.


Client Specialization

  • High Achievers
  • Motivated Leaders
  • C-Suite
  • C-Suite Adjacent
  • New Leaders
  • Non-US Born and First-Generation American Executives

Client Goals

  • Career Advancement
  • Insight
  • New Perspectives
  • Navigating Moral Dilemmas
  • Communication
  • Leadership Development

Client Relationship

Soozan coaches individuals and teams, either through their place of work or by personal engagement. Transformational sessions are rooted in growing human beings. Each session is completely confidential, whether the contracting client is an organization or an individual.


Individual or company engagement


Company coaching of a team


Weekly salons and learning circles

Soozan Baxter operates like a surgeon as a coach. She comes from a place of genuine care for her clients and directs them towards a winning path.

Lisa Nikfarjam

Founder and CEO, Lisa Nik Jewelry

Soozan’s empathy and warmth are matched only by her intellect. She is creative, loyal, hard working, and wise. I cannot recommend her highly enough.

Alissa Bersin

Real Estate Executive, Tishman Speyer

I had an aha or revelation at nearly every session with Soozan. She was able to help me recognize a feasible solution that I was comfortable to move forward with, while also holding me accountable with the follow through.

Alex Goodfellow

Executive Director, Share our Spare

The Ins & Outs of Professional Coaching

While coaching can share certain aspects with consulting and therapy, it is a distinct and separate practice focused on the person and the future, all in a business context. A minimum of ten sessions, conducted every other week, is suggested.


Focus on the present and future

Explore the “who”, not “what”

Facilitate empathetic self-discovery

Focus on achieving goals

Serve as a thought partner

Coaching Process

Soozan will begin all coaching engagements with a Values Exercise Assessment, modified from the Experiential Learning Institute, to tap into client’s driving principles in an effort to make better and more informed decisions.

1. Get Acquainted

and decide if the coaching-client relationship clicks.

2. Uncover

clients’ true values, strengths, and challenges.

3. Stay Accountable

with regular meetings to guide process and reaffirm progress.

4. Celebrate

ongoing personal realizations and the transformative mindset.

Soozan held me accountable to my own goals. She did not project goals or expectations, instead, she worked with me to articulate what I wanted to accomplish.

Radhy Miranda

Executive, The Rockefeller Foundation

Soozan effectively helped me work through the struggles I was having by asking questions that allowed me to come to some great realizations on my own.

Erika George

Chief Development Officer, Empowerment Plan

Soozan was a great listener and both challenged and encouraged me throughout our time together. I enjoyed this journey of professional self-discovery and found my time with Soozan very valuable.

Pauline Devinger

Senior Director, Elizabeth Glaser Pediatric AIDS Foundation

The Art of Discovery

Soozan elevates thinking and serves as a sounding board. She asks personalized questions to support a growth journey for each client.

Sample questions

  • What does success look like?

  • How do you develop standards to measure success?

  • What barriers are preventing you from progress?

  • What big assumptions hold you back?

  • How can you be more in a place of choice?

  • How can you turn that emotion into your superpower?

  • What do you want your life to look like in four months?

Coaching Experience & Education

Soozan has coached leaders from a broad range of organizations across retail, hospitality, real estate, and non-profits.

She is a certified professional executive coach through the Leadership Training Program at Georgetown University’s Institute for Transformational Leadership. Over the course of eight months, Soozan had 150 hours of classroom instruction and 50 hours of real-world coaching experience. This highly competitive institution and program is accredited by the International Coaching Federation.

Strategic Consulting & Mindful Coaching

Soozan has decades of experience as a strategic consultant for retail and hospitality. She has worked with a broad array of stakeholders to evolve large-scale retail and hospitality developments to their highest and best use.

Real Estate Consulting